How I Use My Etsy Sales Data to Actually Grow My Shop (And How You Can Too!)

If you're an Etsy seller who’s ever looked at your Shop Stats and thought, “Cool... but what do I do with this?” — you're not alone!

Good news: Etsy gives you access to way more powerful data than you see in your Stats tab — you just need to know where to find it and how to use it. Once I learned how to dig into my data, I started making smarter decisions that actually led to more sales — and a lot less guessing.

That’s why I created a dashboard to help me understand what’s really happening in my shop — and now I’ve turned it into a product you can use too. It’s beginner-friendly, ready to go, and designed to help you feel more confident about how your shop is doing (and what to do next).

What You’ll Learn From Your Data (That Etsy Doesn’t Tell You)

This dashboard helps you make clearer, faster decisions using insights you can’t easily get from Etsy’s built-in tools. These are just a few of the views I use every month — and now you can too:

1. What’s Changing and What That Tells You

Quickly spot which listings are growing and which are slowing down — across any time period you choose.

  • Unlike Etsy Stats, where this info is hard to find, the dashboard shows it all in one view so you can identify real trends. This makes it so much easier to act on what’s working (and fix what’s not).

2. Find Listings to Improve and Hidden Gems to Promote

See which listings are getting traffic but not converting, and which ones are quietly converting, even without much attention.
You’ll be able to:

  • Identify where to improve visibility for listings that already convert well
  • Identify products that need better content, pricing, or promotion
  • Focus your energy on what has the highest potential for growth

This insight alone can help you grow smarter without constantly adding new products.



3. Understand Your Repeat Customers & Best-Selling Combos

The dashboard shows what people buy together, and what your loyal customers come back for — so you can:

  • Offer bundles and multipacks
  • Send targeted thank-yous or discounts
  • Build a shop strategy based on what customers actually love


Made for Etsy Sellers, Not Data Experts

This dashboard was designed for busy sellers, not spreadsheet pros. When you purchase, you’ll get:

  • A pre-built Excel dashboard (no formulas required)
  • Step-by-step instructions to drop your Etsy and Google Analytics data into
  • Clean visuals and easy-to-understand insights to help you take action quickly

How It Works

  1. Purchase the dashboard from my Etsy shop. You MUST have Microsoft Excel to use this dashboard.
    You’ll get the dashboard file, folder structure, setup guide, and demo data instantly.
  2. Download your Etsy order data
    I’ll walk you through exactly how to do this in a few clicks — no stress!
  3. (Optional, but highly recommended!) Export your Google Analytics data
    This gives you traffic and conversion insights you won’t get from Etsy alone. If you have GA4 connected to your shop, you’ll get so much more out of the dashboard.
  4. Drop your files into the folders provided
    Just follow the setup guide — everything’s structured for you.
  5. Open the dashboard and start exploring your insights
    No formulas. No confusion. Just the answers you need, all in one place.

Want to make smarter decisions with your Etsy data — without the overwhelm?

Comment below or email me at trisha@triyadesigns.com for the dashboard!



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